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We provide financial security to millions.

For more than 140 years, Prudential Financial has provided individual and institutional customers with financial opportunities. A financial services leader with more than $1 trillion of assets under management as of March 31, 2019, has operations in the United States, Asia, Europe, and Latin America. We offer a wide array of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds and investment management. We offer these products and services to individual and institutional customers through proprietary and third-party distribution networks. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century.

At the core of our success are our values, the principles that guide us daily:

  • Worthy of Trust
  • Customer Focused
  • Respect for Each Other
  • Winning with Integrity

Our Businesses

Our superior business mix combined with a culture focused on talent and collaboration has led to consistent execution and differentiated financial performance.

We conduct business through five operating divisions, consisting of seven segments, and Corporate & Other:

Division Business Market Position Description / Offerings
Global Asset Manager1
  • Manages over $1 trillion in AUM
  • Multi-asset manager model with strengths in Fixed Income, Real Estate Equity and Debt, Private Placements, and active and quantitative Equities
    • Provides a broad array of investment management and advisory services by means of institutional portfolio management, mutual funds, asset securitization activity and other structured products and strategic investments. These capabilities are provided to the public and private marketplace, as well as other segments of the company
  • Expanding our international and retail distribution capabilities as well as filling in targeted investment strategies
U.S. Workplace Solutions Retirement Top 10
Retirement company2
  • Best in class PRT capabilities gaining momentum with both funded and longevity reinsurance
  • Leading provider in chosen Institutional and Full Service retirement markets with broad range of retirement products and services
    • Including investment-only stable value products, guaranteed investment contracts, funding agreements, institutional and retail notes, structured settlement annuities and other group annuities, and administrative services for qualified and non-qualified retirement plans
  • Expanding and deepening relationships with workplace consumers
Group Insurance

Top 5
Group Life carrier3

Top 10
Group Disability carrier3

  • Leading U.S. provider of group life and disability insurance
  • Steady growth prospects through diversified portfolio and financial wellness offerings
    • Includes a full range of group life, long-term and short-term group disability, and group corporate-, bank- and trust-owned life insurance, primarily to institutional clients for use in connection with employee and membership benefits plans
    • Sells accidental death and dismemberment and other ancillary coverages, and provides plan administrative services in connection with its insurance coverages
  • Broad product portfolio providing coverage to over 15 million U.S. workers
  • Expanding margins through revenue growth and expense efficiencies
  • Deepening customer relationships through Financial Wellness platforms
U.S. Individual Solutions Individual Annuities Top 5
Annuity company4
  • Among industry’s largest with a wide distribution platform
  • Product diversification reduces risk profile and expanding portfolio of solutions includes simplified and lower cost products
  • Broadening buyer universe, including worksite accesss
Individual Life Top 5
U.S. Life company5
  • Leadership positions across products support strong sales as marketplace demands pivot
  • Multi-channel distribution network and distinctive product portfolio provide broad market access and risk diversification
International Insurance International Insurance Top 5
Japan Life company6
  • Industry’s highest quality captive agency force – leads in retention, productivity and persistency
  • Offers individual life insurance, retirement and related products to the mass affluent and affluent markets in Japan, Korea and other foreign countries through its Life Planner operations
  • Offers similar products to the broad middle-income market across Japan through Life Consultants, our Gibraltar Life proprietary distribution channel, as well as other channels, including banks and independent agencies
  • Differentiated business model with high returns and solid growth prospects
  • Long-term association relationships including Japan Teachers Union
  • Multi-channel including captive, independent distribution and unique secondment model for bank distribution
Closed Block Closed Block n/a
  • Treated as a divested business under our definition of adjusted operating income and reported separately from the other divested businesses included in our Corporate and Other operations
Corporate & Other Corporate & Other n/a
  • Includes corporate items, initiatives not allocated to business segments, and businesses that have been or will be divested

1) Pensions & Investments Largest Money Managers: 2018, May 28, 2018. AUM as of December 31, 2017. 2) Based on DC Recordkeeping Assets, PlanSponsor Survey as of December 31, 2017. 3) Based on inforce premiums, 2017 LIMRA Studies. 4) Based on Total Annuity AUM, LIMRA U.S. Individual Annuity Yearbook 2017. 5) Based on statutory net written premiums and recurring premiums, as of December 31, 2017, ranking for Prudential Financial through its life insurance companies according to A.M. Best. 6) Based on inforce compiled from Life Insurance Association of Japan, Insurance Business in 2017 for the fiscal year ended March 31, 2018.

Prudential Financial, Inc.'s Common Stock began trading on December 13, 2001 on the New York Stock Exchange under the symbol "PRU." Prudential's IPO and demutualization closed on December 18, 2001 at which point Prudential converted from a mutual insurance company to a stock company.
Prudential Financial is headquartered in Newark, New Jersey.