Investor Relations - Prudential Financial

What stock exchange is Prudential Financial, Inc. listed on and what is the ticker symbol?
	Prudential Financial, Inc. Common Stock is listed on the New York Stock Exchange (NYSE) under ticker symbol PRU. The CUSIP number is 744320 10 2.

How do I obtain or change information on my shareholder record?
	Please contact Computershare, Prudential's transfer agent, for assistance with your stock account. Inside the U.S. and Canada they can be reached at 1-800-305-9404. Outside the U.S. and Canada they can be reached at 1-732-512-3782. The TDD# for the hearing impaired is 1-800-619-2837. or you may write to them at: Computershare P.O. Box 43033 Providence, RI 02940-3033

How can I buy additional shares of Prudential Financial, Inc. Common Stock?
	You can buy shares of Prudential Financial, Inc. Common Stock at any time through a registered brokerage firm.

How can I electronically move my shares of Prudential Financial, Inc. Common Stock to my broker/dealer account?

In order to complete a successful electronic transfer, your broker will need the following information that can be found on your transaction statement:

The name on your Computershare account,
Your Computershare account number,
The tax identification number that is on your account at Computershare,
The number of shares that you want to transfer, and
The CUSIP number for the Common Stock of Prudential Financial, Inc.

Make sure your broker is using the DRS Profile system, and not another electronic delivery mechanism.

How can I obtain a stock certificate?
	You may contact Computershare at 1-800-305-9404 (U.S. and Canada) to obtain a stock certificate. However, you may wish to continue to hold your shares in book-entry form if you wish to participate in the Sales Facility or if you plan to transfer your stock to your broker.

How can I receive financial information about the Company?
	To obtain the latest financial information about Prudential Financial, Inc., including the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission, visit our investor relations web site at www.investor.prudential.com or call 1-877-998-ROCK. These reports are available free of charge.

Where can I obtain more answers to frequently asked shareholder questions?
	You may find more questions and information on Computershare's website at www.computershare.com.

Dividends

Did Prudential Financial, Inc. declare a dividend for 2008 to stockholders?
	Yes. On November 11, 2008, Prudential Financial's Board of Directors declared an annual cash dividend of $0.58 per share of Common Stock. The dividend is payable on December 19, 2008, to shareholders of record of Prudential Financial, Inc. Common Stock at the close of business as of November 24, 2008.

How often will dividends on stock be paid?
	The Board of Directors of Prudential Financial will review whether to declare dividends on the Common Stock annually. It is unlikely that dividends will be paid more frequently than once a year.

Does the company offer dividend reinvestment?
	Prudential does not offer a dividend reinvestment plan.

Are the dividends I receive as a shareholder taxable?
	Dividends paid to individual shareholders are generally considered taxable income. For additional information, we suggest you contact your tax advisor.

Sales Facility

How can I sell my shares?
	You can sell your stock at any time through a registered brokerage firm, or if you received 1,000 or fewer shares of Prudential Financial, Inc. Common Stock as demutualization compensation, through a Sales Facility offered by Prudential Financial's transfer agent, Computershare. Please see below for a description of the Sales Facility and eligibility to participate.

What is the Sales Facility?

Computershare offers a voluntary Sales Facility, which allows Prudential Financial shareholders to sell their eligible shares. Neither Prudential nor Computershare is soliciting or recommending that you sell shares or that you participate in the Sales Facility. Using Computershare to sell shares is completely voluntary. The fee to sell shares through this program is $11.00 per transaction and $0.08 per share. Please take the time to carefully review the Sales Facility Term Sheet for information about the operation of the Sales Facility and fees and conditions prior to authorizing any sale of shares.

Please note: Computershare has been authorized by Prudential Financial, Inc. to act as an independent sales order service agent for "eligible shareholders" for the sale of Prudential Financial, Inc. Common Stock held in book-entry form at Computershare. Prudential Financial, Inc. does not sponsor or operate the Sales Facility and has no responsibility for its operation.

Who is eligible to sell shares through the Sales Facility?

The Sales Facility is available to "eligible shareholders" who received 1,000 or fewer shares of Prudential Financial, Inc. Common Stock as demutualization compensation, or specified transferees of these shares. In addition, eligible shareholders who purchased additional shares in the Commission-Free Sales and Purchases Program are also eligible to participate in the Sales Facility.

Shares held through a broker or other financial institution are not eligible for the Sales Facility.

Do I have to participate in the Sales Facility?

You don't have to participate in the Sales Facility. The decision to participate, or not to participate, is entirely up to you. Neither Prudential Financial, Inc. nor Computershare is soliciting or recommending that you sell shares or that you participate in the Sales Facility.

In addition, you always have the option to sell your shares at any time through a broker or registered brokerage firm of your choice.

If I decide not to participate in the Sales Facility, can I leave the shares in book-entry?
	Yes, Computershare will continue to hold your stock in book-entry form at no cost to you.

Tax Information
	Please note that Prudential Financial, Inc. does not provide tax advice and that the tax information provided does not constitute tax advice. The following information is not intended to be complete or to describe the consequences that may apply to particular categories of shareholders. You should consult your own tax advisor regarding the calculation of your cost basis and holding period.

I received shares through the demutualization, what is my tax liability?

There was no immediate tax consequence when you received the stock in Prudential's demutualization. However, you will be taxed on any cash dividends you receive as an owner of Prudential Financial Common Stock. If you sell the stock, the IRS has advised Prudential that your cost basis is zero, meaning that you will be taxed on the full amount of the proceeds of that sale, generally as a long-term capital gain. The holding period for the stock you acquired as demutualization compensation will include both the time you held membership interests in the mutual company and the time you held your stock.

If you received shares indirectly in connection with an allocation under a group contract or policy, please consult your contract holder for information about those shares.

Note: We are aware that there has been a court ruling relating to demutualization shares and we are monitoring the IRS's next steps. We will continue to rely on the guidance we currently have from the IRS with regard to your demutualization shares. We encourage you to consult with your personal tax advisor for more information.

I received cash through the demutualization, what is my tax liability?
	If you received cash through Prudential's demutualization, according to the IRS the cash payment was 2002 taxable income.

Demutualization

What is demutualization?
	Demutualization is the process of converting a mutual company into a stock company.

Why did eligible policyholders receive compensation? Was it in exchange for a policy?

Prudential was a mutual company owned by its policyholders. Now, Prudential is a public company owned by its shareholders. Ownership interests in the company were separated from the underlying policy or contract. Policyholder ownership interests in the company were exchanged for shares of stock, cash, or policy credits, but existing policy benefits, cash values, and eligibility to receive dividends did not change. The compensation distributed to policyholders was in exchange for their ownership interests in Prudential.

Who was eligible to receive demutualization compensation and what type of compensation was distributed?
	You were eligible if you owned at least one eligible policy that was in force on December 15, 2000. That’s the date that Prudential’s Board of Directors adopted the Plan to demutualize. Demutualization compensation consisted of shares of Prudential Financial, Inc. Common Stock, cash, or policy credits.

When was information about Demutualization mailed to eligible policyholders?
	An information package was mailed to eligible policyholders in April 2001. The distribution of the demutualization compensation occurred in January – February 2002.

When was the effective date of Prudential’s Demutualization? When was the initial public offering (IPO)?
	The IPO took place on December 13, 2001. The demutualization became effective on December 18, 2001.

Corporate Governance
	Prudential has a long-standing tradition of best-in-class corporate governance. Prudential strives not only to meet all corporate governance requirements but also to be a leader in corporate responsibility, accountability and transparency.

Does the Company have a written code of conduct? Does the policy apply worldwide to all employees? How is the code disseminated, and how is compliance monitored?

Prudential's ethics policy, "Making the Right Choices," sets forth the Company's code of conduct for associates worldwide. It is distributed to new associates and is re-issued electronically to all associates annually. It is available on the Company's public web site in addition to the internal intranet. Compliance is monitored through a training program required for all new employees, the conduct of an annual associate ethics survey and maintenance of an Ethics Hotline program.

It is the policy of Prudential to conduct its business in accordance with all applicable laws and regulations prohibiting financial transactions that involve unlawful activities, including the Foreign Corrupt Practices Act of 1977, the USA Patriot Act, and those laws and regulations promulgated by the Office of Foreign Assets Control. Prudential's Corporate Investigations Division, including its Anti-Money Laundering Unit, oversees programs for the prevention and detection of such illegal activity throughout the enterprise.