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We provide financial security to millions.

For more than 140 years, Prudential Financial has provided individual and institutional customers with financial opportunities. A financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of December 31, 2019 with operations in the United States, Asia, Europe, and Latin America, we offer a wide array of financial products and services, including life insurance, annuities, retirement-related products and services, mutual funds and investment management. We offer these products and services to individual and institutional customers through proprietary and third-party distribution networks. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century.

At the core of our success are our values, the principles that guide us daily:

  • Worthy of Trust
  • Customer Focused
  • Respect for Each Other
  • Winning with Integrity

Our Businesses

Our superior business mix combined with a culture focused on talent and collaboration has led to consistent execution and differentiated financial performance.

Our principal operations are comprised of five divisions, which together encompass seven segments, and our Corporate and Other operations:

Division Business Market Position Description / Offerings
Global Asset Manager1
  • Globally active asset manager with over $1 trillion in AUM managed through a distinct multi-asset manager model with broad capabilities

  • Provides asset management services related to public and private fixed income, public equity and real estate, commercial mortgage origination and servicing, and mutual funds and other retail services to institutional, private, and sub-advisory clients (including mutual funds), insurance company separate accounts, government sponsored entities, and our general account

  • Expanding our international and retail distribution capabilities as well as filling in targeted investment strategies

U.S. Workplace Solutions Retirement

Top 10
Retirement Defined Contribution Manager2

#1 Pension Risk Transfer Assets3

  • Global leader and best in class PRT capabilities gaining momentum with both funded and longevity reinsurance
  • Leading provider in chosen Institutional and Full Service retirement markets with broad range of retirement products and services
  • Including investment-only stable value products, guaranteed investment contracts, funding agreements, institutional and retail notes, structured settlement annuities and other group annuities, and administrative services for qualified and non-qualified retirement plans
  • Expanding and deepening relationships with workplace consumers
  • Continuing to grow through marketplace leadership and innovation
    Best in class PRT capabilities gaining momentum with both funded and longevity reinsurance
Group Insurance

Top 5
Group Life sales4

Top 5 
Group Disability sales4

  • Leading U.S. provider of group life and disability insurance
  • Steady growth prospects through diversified portfolio and financial wellness offerings
  • Offers a full range of group life, long-term, and short-term group disability, and group corporate-, bank- and trust-owned life insurance in the U.S. primarily to institutional clients for use in connection with employee plans and affinity groups
  • Sells accidental death and dismemberment and other ancillary coverages, and provides plan administrative services in connection with its insurance coverages
  • Broad product portfolio providing coverage to over 15 million U.S. workers
  • Expanding margins through revenue growth and expense efficiencies
  • Deepening employer and participant relationships through financial wellness programs
U.S. Individual Solutions Individual Annuities Top 5
Variable Annuity sales5
  • Among industry’s largest providers of individual annuities with a wide distribution platform, offering steady free cash flow generation and attractive returns
  • Product diversification reduces risk profile and expanding portfolio of solutions includes simplified and lower cost products
  • Offers individual variable and fixed annuity products, primarily to the U.S. mass affluent and affluent markets with a focus on innovative product design and risk management strategies
  • Broadening buyer universe via additional distribution channels
Individual Life Top 5
U.S. Life sales6
  • Leadership positions across products support strong sales as marketplace demands pivot
  • Develops and distributes variable life, term life, and universal life insurance products, primarily to the U.S. mass middle, mass affluent, and affluent markets with a focus on providing life insurance solutions to protect individuals, families, and businesses and to support estate and wealth transfer planning
  • Multi-channel distribution network and distinctive product portfolio provide broad market access and risk diversification
International Insurance International Insurance Top 3 
New Business Face Amount in Japan7
  • Industry’s highest quality captive agency force, leading in retention, productivity and persistency
  • Offers life insurance, retirement products, and certain accident and health products with fixed benefits to the mass affluent and affluent markets through our Life Planner operations in Japan, Korea, Taiwan, Brazil, Argentina, and Mexico
  • Offers similar products to the broad middle-income and mass affluent markets across Japan and our joint ventures in Chile, Malaysia, India and Indonesia and our strategic investment in Ghana through multiple distribution channels including banks, independent agencies, and Life Consultants associated with our Gibraltar Life and Other operations
  • Differentiated business model with high returns and solid growth prospects
  • Long-term association relationships including Japan Teachers Association
  • Multi-channel including captive, independent distribution, and unique secondment model for bank distribution
Closed Block Closed Block n/a
  • Treated as a divested business under our definition of adjusted operating income and reported separately from the other divested and run-off businesses that are included in our Corporate and Other Operations
Corporate & Other Corporate & Other n/a
  • Includes corporate items and initiatives that are not allocated to our business segments and businesses that have been or will be divested or placed in run-off

1) Based on Pensions & Investments Largest Money Managers, May 27, 2019. AUM as of December 31, 2018. 2) Based on Defined Contribution Assets, Plansponsor, 2019 Recordkeeping Survey, July 2019. 3) Based on Total Assets, LIMRA 2Q 2019 U.S. Group Annuity Risk Transfer Survey. 4) Based on new annualized premiums, LIMRA 2Q 2019. 5) Based on U.S. Variable Annuity advisor-sold sales, LIMRA 2Q 2019. 6) Based on new annualized premiums, LIMRA 2Q 2019 U.S. Individual Life Insurance Sales Survey. 7) Market share data is based on Prudential estimates developed from publicly available data of Japanese insurance companies. Source: Life Insurance Association of Japan (LIAJ) Insurance Business in 2018 for the fiscal year ended March 31, 2019.

Prudential Financial, Inc.'s Common Stock began trading on December 13, 2001 on the New York Stock Exchange under the symbol "PRU." Prudential's IPO and demutualization closed on December 18, 2001 at which point Prudential converted from a mutual insurance company to a stock company.
Prudential Financial is headquartered in Newark, New Jersey.